New site and app are driving stronger shopper engagement and conversion even as industry unit sales remain essentially flat year over year

MIAMI, Aug. 27, 2026 /PRNewswire/ -- YachtWorld, the world's largest online marketplace for yachts and boats, is outperforming broader recreational boating market trends following the launch of its new site, with buyers engaging more deeply and converting into leads at significantly higher rates than they did a year ago.

While early data from Boats Group's sold boats database shows August unit sales essentially flat to slightly down year over year, buyer performance on YachtWorld is moving in a markedly different direction. Lead conversion has increased 25.4%, boat detail page engagement has increased 25.5%, and search click-through rate has improved 9.6% compared with the same period last year.

The results point to a more productive marketplace: even as the overall number of boats changing hands remains relatively steady or slightly down, YachtWorld is doing a better job of turning available buyer demand into meaningful engagement and connections with professional sellers.

"When the overall market is flat, growth in buyer engagement becomes even more meaningful," said Mike Grabowski, Chief Product Officer of Boats Group. "We can't control the broader market, but we can build the best possible shopping experience — one that helps buyers discover the right boats, keeps them engaged and makes it easier to connect with sellers. That's what we're seeing with the new YachtWorld site and app."

Boats Group's latest market data reflects a recreational boating market that remains relatively stable year over year. Against that backdrop, YachtWorld is seeing substantial improvement across three of the behaviors that matter most to buyers and sellers: discovery, engagement and conversion.

Rather than relying on growth in the broader market, the new YachtWorld experience is helping turn existing buyer demand into more productive shopping activity and more opportunities for sellers.

The new YachtWorld was designed around how people actually shop for boats, creating a simpler path from discovery and search to individual boat exploration and seller contact. Early results show shoppers are more likely to move from search results into individual listings, explore more boats during their visit and ultimately connect with a seller.

That distinction is particularly important for YachtWorld's professional brokers and dealers in a flat market. When the overall pool of demand isn't growing, making the most of every active buyer becomes increasingly important.

"More traffic isn't necessarily the measure of a better marketplace," said Grabowski. "Our focus is on creating meaningful buyer activity. Are shoppers finding boats that interest them? Are they exploring more inventory? Are they connecting with sellers? We're seeing significant improvement across each of those behaviors."

The new YachtWorld site and app are part of Boats Group's broader investment in modernizing the boat-buying journey across its marketplaces. By combining marketplace technology, data and insights into buyer behavior, Boats Group is focused on helping consumers move more easily from discovery to ownership while creating greater value for the dealers, brokers and manufacturers that serve them.

"Market conditions will always change," added Grabowski. "Our job is to keep improving what we can control: the experience we create for buyers and our ability to connect that demand with our customers' inventory."

About YachtWorld

YachtWorld is the largest online marketplace for buying and selling yachts, connecting millions of buyers with a global network of brokers, dealers, and private sellers. With AI-driven search tools, real-time market insights, and comprehensive financing options, YachtWorld makes yacht discovery and ownership more accessible, seamless, and enjoyable.

Media Contact:
Courtney Chalmers
Chief Brand & Communications Officer
press@boats.com

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SOURCE YachtWorld