Two prominent digital billboard locations are bringing UBCF's mission to one of the world's most recognized public spaces.

NEW YORK, Oct. 31, 2026 /PRNewswire/ -- The United Breast Cancer Foundation (UBCF) is bringing its mission to the heart of New York City with two billboard placements in Times Square, one of the most visible and recognizable destinations in the world.

Beginning October 1st and running through December 31st, both placements provide UBCF with a prominent platform to increase awareness of its organization and mission while reaching the millions of people who visit Times Square and the surrounding area.

First Billboard: Waterfall Display at 42nd Street and Seventh Avenue

UBCF's waterfall billboard at the intersection of 42nd Street and Seventh Avenue will feature the organization throughout the fall and early winter.

The digital three screen display will feature UBCF for 20 seconds during each five-minute rotation, thus providing recurring visibility throughout each hour of the day during this Fall/Winter campaign.

Second Billboard: Prominent Corner Display at 1500 Broadway

UBCF will also be featured on a second billboard promoting UBCF's signature fundraising event, the Think Pink Gala, marking the foundation's 25^th Anniversary. This will be located at 1500 Broadway at 43rd Street, another high-profile location in the heart of Times Square.

Positioned approximately five stories, or 60 feet (18 meters), above street level, the corner display offers a commanding presence in the bustling Times Square landscape. Running a minimum of six times per hour, ten seconds per time.

Together, the two placements represent an opportunity to showcase UBCF in one of the most heavily trafficked and internationally recognized commercial districts in the United States.

About United Breast Cancer Foundation

The United Breast Cancer Foundation (UBCF) is a nonprofit organization dedicated to making a positive difference in the lives of those affected by breast cancer. Through its programs and services, UBCF works to support individuals and families impacted by breast cancer and help improve access to care and resources.

For more information about UBCF, its programs, and ways to support its mission, visit www.ubcf.org .

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SOURCE United Breast Cancer Foundation