America’s iconic family brand celebrates spring with new limited-time dishes and budget-friendly bites

Dallas, TX  (RestaurantNews.com)  Friendly’s is turning mealtime into a fiesta this spring with the launch of its Fiesta Flavors menu, a trio of new Dirty Sodas and an all-new 10 Under $10 Value Menu, all available starting March 11. The limited-time offerings blend comfort and creativity, giving families new reasons to gather while keeping value front and center.

Headlining the launch is the Fiesta Flavors lineup, featuring four limited-time entrées (each starting at $15.99):

Southwest Taco Burger – Friendly’s Big Beef® Burger layered with Monterey Jack and Cheddar cheeses, salsa, guacamole, lettuce and tomato on a potato bun, served with golden fries.

Quesadilla Crunch Salad – Grilled fajita chicken, black beans, tomatoes, red onions and mixed greens topped with tortilla strips and cheese quesadilla wedges, served with Chipotle Ranch on the side.

Baja Beach Wrap – Crispy, battered cod with a shredded cabbage-and-carrot blend and Chipotle Ranch, wrapped in a flour tortilla, served with golden fries.

Chicken Fajita Pasta – Fajita-seasoned grilled chicken with peppers, onions and penne pasta tossed in zesty queso sauce, finished with mixed cheese and tortilla strips.

To make the celebration even sweeter, guests who purchase any Fiesta Flavors entrée will receive a FREE Happy Ending Sundae because every meal should finish with a delicious dessert!

Adding a playful twist to the beverage lineup, Friendly’s is introducing three new Dirty Sodas (each starting at $4.29):

• Coconut Lime Cream – Coca-Cola® with coconut syrup, topped with cream and a lime wedge, like a mini tropical getaway in every sip.
• Sticky Bun Fizz – Barq’s® Root Beer with cinnamon bun syrup and caramel, topped with cream. Dessert vibes, no fork required.
• Blue Razz Crush – Sprite® with blue raspberry syrup, topped with cream. Bright, bubbly and bursting with flavor.

Sweet news for sundae lovers, Friendly’s will debut its Fluffernutter Sundae (starting at $6.99) later in March. Inspired by the classic Massachusetts-born flavor combination, the sundae features Fluffernutter ice cream topped with peanut butter, marshmallow, whipped cream, and, of course, a cherry on top.

Value remains a cornerstone of the Friendly’s experience with the introduction of the 10 Under $10 menu, available in-store only. Designed to deliver craveable comfort at an accessible price point, the lineup features fan-favorite bites and lighter options alike – from two Cheeseburger Sliders or two Crispy Chicken Sliders (each $9) and three Crispy Chicken Tenders ($8), to classic picks like a Hot Dog or Single Chicken Quesadilla (each $7). Guests can mix and match shareable snacks such as Half Loaded Waffle Fries or Side Mini Mozz (each $6), or opt for smaller portions, including a Half BLT Sandwich or Side Salad (each $5) and a Half Grilled Cheese Sandwich ($4).

It’s a season of smiles at Friendly’s. Whether stopping in for a quick bite or rounding out a family meal, Friendly’s makes it easy to enjoy the classics without stretching the budget. Guests can also make the most of the new offerings by joining the Friendly’s Fan Club rewards program, which provides exclusive offers, alongside specialty promotions and updates.

“At Friendly’s, everyday joy comes from giving families options – whether that’s trying something new, sharing something sweet or finding a meal that fits the moment and the budget,” said Dawn Petite, president of Friendly’s Restaurants. “Fiesta Flavors, our Dirty Sodas and 10 Under $10 menu are designed to meet guests where they are. It’s about variety, accessibility and creating small celebrations around the table that feel both fresh and familiar.”

Bring the family, grab a seat, and let Friendly’s make every meal a little tastier this spring with new flavors and fun treats. The Fiesta Flavors menu, Dirty Sodas and 10 Under $10 Value Menu are available across all Friendly’s locations.

For more information, visit FriendlysRestaurants.com.

About Friendly’s Restaurants Co, LLC

Friendly’s Restaurants is an iconic American brand serving signature entrées, burgers, sandwiches and handcrafted, specialty ice cream desserts in over 100 friendly, full-service restaurants. For 91 years, Friendly’s Restaurants and their dedicated service teams have delighted generations of guests by offering everyday value on great-tasting food and ice cream creations. Friendly’s Restaurants is a portfolio brand of BRIX Holdings, LLC, a multi-brand restaurant management and franchising company based in Dallas. Friendly’s Restaurants has plans to introduce new and innovative food and ice cream offerings, bright new restaurants and unique ways to reach and satisfy guests. For additional information, please visit FriendlysRestaurants.com or follow Friendly’s on X, Instagram and Facebook.

Contact:
Josiah Kinman
Champion
936-615-8979
jkinman@championmgt.com